Pretty? This is the latest underwear ad for Dutch intimate apparel brand, Hema.
"What's so special about it?", you may ask. Well, this pretty "lady", is not actually a female model.
Andrej Pejic is an Australian androgynous male model of Serbian and Croatian parentage. The 20 year old model is represented by Storm Model Management. He is said to have been scouted when he was just 17, and has appeared in both male and female fashion shows, most recently for Jean Paul Gaultier, and Jeremy Scott.
His latest gig advertising this push-up bra that is said to enhance cleavage and make breasts appear 2 times bigger is causing controversy galore.
His biggest campaign to date seems to be the Spring/Summer 2011 Jean Paul Gaultier:And he's appeared on magazine covers such as L'Officiel UkraineAnd FollowAndrej has had editorial spreads in Vogue Paris, Italia, and Turkey, not to mention numerous more high fashion magazines every female model would kill to be featured in. Not only that, he is ranked #18 on a list of Top 50 male models, and was also ranked #98 on FHM's 100 Sexiest Women In The World 2011, and caused quite a commotion when a transphobic blurb was attached to his entry HERE.
A few more amazing photos:
So. The question is, dear readers, do YOU find that a man modelling women's initmates has perhaps crossed the line? Or do you think we should wholly embrace the gender-bending trend? Let me know! =)