|Mr Kenneth Soh, General Manager Luen Heng F&B, a subsidiary of Carlsberg during his opening speech.|
|Some of the bloggers at the press conference, with a Carlsberg representative.|
|My sister-in-crime, Melisa of FoodLoh.com|
|Carlsberg Diamond Idol 2012 - Officially Launched!|
|All the pretty Carlsberg girls!|
Sandakan, Sabah (Happy Castle) 17 August
Miri, Sarawak (Club Celebrities) 17 August
Tawau, Sabah (Zenzi Club) 24 August
Sibu, Sarawak (Zoo Bee Cafe) 24 August
Kota Kinabalu, Sabah (Firefly Bar & Grill) 7 September
Kuching, Sarawak (Happy Valley Garden) 7 September
|L-R: Emcee, Jonathan Tse, Gina Mojina, Mr Kenneth Soh, Mr Gary Tham (Managing Director), Angelina Perete & Stephen Lim|
Finals for each location will be the day after the auditions, in which the best 10 from the auditions will compete to become the top 2 from each area, who will go on to compete in the Grand Finale. The 12 Grande Finalists will be in KK, Sabah a week before the Grand Finale, which will be held on 22nd September in The Bed, for the Diamond Idol Camp.
Participants will have to perform any 2 songs from the list HERE. The judging criteria consists of tone, intonation, technique, interpretation, and rhythm, among other things.
And what's a contest without great prizes ey? Well, Carlsberg does not disappoint!
4th & 5th RM150
Champion RM8,000 + trophy + certificate
2nd RM5,000 + trophy + certificate
3rd RM2,000 + trophy + certificate
4th & 5th RM1,000 + trophy + certificate
Plus a subsidiary prize - Most Popular Award RM1,000 + trophy
The press conference ended with an explosive performance by last year's 2nd runner up & The Most Popular contestant - Agnes James, who sang lung-bursters "I Drove All Night" and "I Surrender" by Celine Dion, and her winning song from the Carlsberg Diamond Idol 2011: Whitney Houston's I Have Nothing.
|A set of Carlsberg glasses!|
The Competition is open to all Non-Muslim Malaysians aged between 18 and 35.