Singers of East Malaysia - Shine like a Diamond in Carlsberg Diamond Idol 2012!!

12 August 2012

Dream of being a singer? Got the talent but not a big enough outlet to show off those lungs? Fellow Borneons, let me bring back your hope and let your eyes sparkle like the diamonds they are!
Mr Kenneth Soh, General Manager Luen Heng F&B, a subsidiary of Carlsberg during his opening speech.
The Carlberg Diamond Idol 2012 is here, returning after a successful event last year where they discovered tremendous talent within East Malaysia. Offering more than RM30,000 cash prizes this year, finalists will also attend a week-long Diamond Idol Camp where they will get to fine-tune their skills with special classes by professionals in the industry, namely Professor Dr Fred Chin (motivational & team building speaker), Victor Lee (vocal trainer), and Skyler Liew (dance instructor). 
Some of the bloggers at the press conference, with a Carlsberg representative.
My sister-in-crime, Melisa of
During the press conference which was held on 20th July @ Firefly, the judges were introduced to the media, who got to meet Stephen Lim, a renowned producer who has collaborated with Hong Kong artists such as Jacky Cheung, Eason Chen and Daniel Wu, and who also produced this year's Carlsberg Diamond Idol's jingle. Area judges Jonathan Tse (singer, songwriter and music producer), Gina Mojina (vocal trainer and pianist), and Angelina Perete (singer / songwriter) were also present, while Grand Finale judges Nikki Palikat, who is a Sabahan singer, and Eric Lim, winner of the Astro Talent Quest 2001 delivered their messages for the crowd via a pre-recorded video.
Carlsberg Diamond Idol 2012 - Officially Launched!
All the pretty Carlsberg girls!
 So, here's all the info you need to know!

Sandakan, Sabah (Happy Castle) 17 August
Miri, Sarawak (Club Celebrities) 17 August
Tawau, Sabah (Zenzi Club) 24 August
Sibu, Sarawak (Zoo Bee Cafe) 24 August
Kota Kinabalu, Sabah (Firefly Bar & Grill) 7 September
Kuching, Sarawak (Happy Valley Garden) 7 September
L-R: Emcee, Jonathan Tse, Gina Mojina, Mr Kenneth Soh, Mr Gary Tham (Managing Director), Angelina Perete & Stephen Lim
Finals for each location will be the day after the auditions, in which the best 10 from the auditions will compete to become the top 2 from each area, who will go on to compete in the Grand Finale. The 12 Grande Finalists will be in KK, Sabah a week before the Grand Finale, which will be held on 22nd September in The Bed,  for the Diamond Idol Camp. 

Participants will have to perform any 2 songs from the list HERE. The judging criteria consists of tone, intonation, technique, interpretation, and rhythm, among other things.

And what's a contest without great prizes ey? Well, Carlsberg does not disappoint! 

Area Finals
Champion RM1000
2nd RM600
3rd RM300
4th & 5th RM150

Grand Finale
Champion RM8,000 + trophy + certificate
2nd RM5,000 + trophy + certificate
3rd RM2,000 + trophy + certificate
4th & 5th RM1,000 + trophy + certificate
Plus a subsidiary prize  - Most Popular Award RM1,000 + trophy

The press conference ended with an explosive performance by last year's 2nd runner up & The Most Popular contestant - Agnes James, who sang lung-bursters "I Drove All Night" and "I Surrender" by Celine Dion, and her winning song from the Carlsberg Diamond Idol 2011: Whitney Houston's I Have Nothing.
Agnes James
Most of the media stayed on to enjoy the free flow of Carlsberg, while I was much more interested in retrieving my goodie bag.. Muahaha.. 
A set of Carlsberg glasses!
For more info, visit their facebook page, or log on to

The Competition is open to all Non-Muslim Malaysians aged between 18 and 35.


  1. I love collecting beer glasses and mugs. Gotta stop...coz I am running out of space:(

    1. Hahaha.. I know.. I collect all kindsa things.. In the end they either end up packed in boxes or full of dust.. =(

  2. just like Tom, you didn't get the pin ahahaha